Tennessee Titans 2020 Code Blue Campaign

Objective + Results
The studio worked with the in-house creative team for the Tennessee Titans to conceptualize and create a campaign logo and design direction for the NFL team's yearly Code Blue game. The game takes place every December in Nashville and the Tennessee fans are encouraged to wear light blue Titans colors to support the team. The team wears an all-light blue uniform for the game, a popular tertiary color of the football club.

The conceptual direction featured a tech-glitched linescreen texture where players and the logo faded in and out with the digital screens. The game was during the Covid-19 era of sheltering-in-place and heavy digital community interaction so the concept reflected this digital world in order to evoke visceral reactions to larger than life (screens) Titans players with emotional photography in order to garner support and hype for the game.
Tennessee Titans

Surf Melendez, Creative Director, Tennessee Titans

Adam Martin, T/A Martin Studio
Services Provided
›› Art Direction
›› Marketing Campaigns
›› Key Art
›› Logo Design
›› Compositing
›› Graphic Design
›› Social Media