Established in 2006, T/A Martin Studio is an award-winning creative studio in Lexington, KY founded by 15-year sports design veteran and Creative Director Adam Martin. The studio exists to serve as a strategic brand consultancy, content resource and multidisciplinary design studio for a range of clients in sports, entertainment and adjacent industries.

For a over a decade, the studio has been helping clients define who they are, clarify what they do, as well as inform their intended audiences why they matter by engaging their consumers with thought-provoking visual narratives and digital experiences through a range of creative services.

Early in its existence, the studio's Principal made a conscious decision to remain lean in order to provide clients with an intimate consulting experience. Although independently operated, the studio possesses a unique ability to scale and custom-tailor teams by leveraging a trusted network of specialized associates developed over Martin's 15+ years in the creative business.

A broad scope of clients include athletes, media companies, collegiate sports properties, leagues, athletic departments, pro sports organizations, consumer brands, tech startups and ad agencies.

Due to the contractual nature of the sports & entertainment business, many of the studio's projects are private and not available for public viewing; however, a private portfolio viewing can be made available by request. Please contact the studio to inquire.

Capabilities

VISUAL DESIGN
›› Identity/Logo Design
›› Print Collateral
›› Editorial/Publication Design
›› Bespoke Typography
›› Packaging Design
›› Environmental Design
›› Signage & Wayfinding
›› Key Art/Photo Illustration
›› Sports Design
›› Sports Branding
CONTENT
›› Social Media Content
›› Podcast Production
›› Motion Graphics
›› Copywriting
›› Photography
›› Art Direction
›› Photo Retouching & Compositing
›› Illustration
›› Content Strategy
›› Advertising Campaigns
PRODUCT DESIGN
›› User Experience (UX) Research
›› User Flows and/or Sitemaps
›› Wireframes/Low-Fidelity Prototypes
›› High-Fidelity Prototyping
›› Information Architecture
›› Front-End Development
›› Interactive Design
›› User Interface (UI) Design
›› Mobile App Design
›› Responsive Web Design
strategy
›› Brand Positioning
›› Brand Architecture
›› Brand and/or Product Naming
›› Brand Activation & Guidelines
›› Digital Strategy
›› Creative Direction
›› Development Sourcing
›› Project Management
›› Market Research & Analysis
›› Sports Marketing

About the Principal

After obtaining a B.F.A. in Graphic Design ('05) from Eastern Kentucky University, Adam Martin began his career as a graphic and interactive designer at a renown college sports marketing agency called Host Communications (known today as Learfield IMG College). Upon discovering his entrepreneurial spirit, Adam left Host Communications in late 2006 to open his own design firm with plans to bring digitally-driven design, creative direction and brand strategy to clients in sports & entertainment.

For 15 years, Adam has been creating award-winning creative work and has become a respected voice in sports marketing via his podcast, Makers of Sport®. Although his work is widely known in sports & entertainment, Adam and his strategic business partners have experience in other verticals including lifestyle & consumer brands, food & beverage, higher education, tech startups, medical/healthcare, automotive, associations/non-profits, and manufacturing/industrial industries.

Adam resides near Lexington, Kentucky, USA with his wife and 3 kids. In his spare time he enjoys hiking in Red River Gorge, coaching youth sports, cooking, podcasting and watching college football.

Select Client Experience

  • NCAA
  • southeastern conference
  • pacwest conference
  • kentucky wildcats
  • tennessee volunteers
  • ARIZONA WILDCATS
  • TEXAS LONGHORNS
  • FLORIDA STATE SEMINOLES
  • BOSTON COLLEGE EAGLES
  • eastern kentucky colonels
  • DUQUESNE DUKES
  • MOREHEAD STATE EAGLES
  • TRANSYLVANIA PIONEERS
  • MARYMOUNT SAINTS
  • learfield IMG COLLEGE
  • JMI SPORTS
  • ATHLETE ESSENTIALS GROUP
  • OCTAGON
  • KANSAS CITY CHIEFS
  • tennessee titans
  • ATLANTA BRAVES
  • SAN DIEGO PADRES
  • MINOR LEAGUE BASEBALL
  • MATT CARPENTER, MLB ATHLETE
  • SHAI GILGEOUS-ALEXANDER, NBA ATHLETE
  • TYLER ULIS, NBA ATHLETE
  • MALIK MONK, NBA ATHLETE
  • SLAM MAGAZINE
  • THE JOHN WOODEN AWARD
  • D.C. United
  • DAVE CAMPBELL'S TEXAS FOOTBALL (DCTF)
  • 3D LACROSSE
  • FIRST LOVE CHRISTIAN ACADEMY BASKETBALL
  • THE DRONE RACING LEAGUE (DRL)
  • BOSTON RED SOX
  • PGA TOUR
  • UK GATTON COLLEGE OF BUSINESS & ECONOMICS
  • ASSOCIATION OF KENTUCKY COLLEGES & UNIVERSITIES
  • intercollegiate mens lacrosse coaches ASSOCiation
  • indie golf clubs
  • association of state dam safety officials
  • EQUIPMENT DEPOT
  • FEMA
  • KENTUCKY HISTORICAL SOCIETY
  • TEMPURPEDIC
  • RAISING CANES CHICKEN FINGERS
  • SMASHBURGER
  • INTERNATIONAL COACH FEDERATION
  • ALE-8-ONE BOTTLING CO.
  • JIM BEAM BRANDS
  • UK Healthcare
  • bluegrass orthopaedics
  • EKU COLLEGE OF EDUCATION
  • uk college of education