T/A Martin is an award-winning design studio and strategic creative consultancy founded in 2006 in Lexington, KY by multidisciplinary designer and branding veteran, T. Adam Martin. The firm specializes in design, creative direction, and brand strategy for a range of clients in sports, entertainment and adjacent industries.

For over a decade, T/A Martin has been helping clients clarify who they are, define what they do, as well as inform their intended audiences why they matter in the marketplace by engaging their consumers with thought-provoking visual narratives and digital experiences.

Early in its existence, the studio made a conscious decision to remain lean in order to provide clients with an intimate consulting experience. While independently operated by Principal & Creative Director Adam Martin, the studio possesses a unique ability to scale and custom-tailor teams by leveraging a trusted network of associates developed over Martin's 15 years in the creative business.

Capabilities

GRAPHIC DESIGN
›› Identity Design
›› Print Collateral
›› Editorial/Publication Design
›› Bespoke Typography
›› Packaging Design
›› Environmental Design
›› Signage & Wayfinding
›› Vector Illustration
›› Key Art/Photo Illustration
›› Sports Design
CONTENT
›› Social Media Content
›› Podcast Production
›› Motion Graphics
›› Copywriting
›› Photography
›› Art Direction
›› Retouching
›› Photo Manipulation/Compositing
›› Content Strategy
›› Advertising Campaigns
PRODUCT DESIGN
›› User Experience (UX) Research
›› User Flows & Sitemaps
›› Wireframes/Low-Fidelity Prototypes
›› High-Fidelity Prototyping
›› Information Architecture
›› Front-End Development
›› Visual Design
›› User Interface (UI) Design
›› Mobile App Design
›› Responsive Web Design
strategy
›› Brand Positioning
›› Brand Architecture
›› Brand and/or Product Naming
›› Brand Activation & Guidelines
›› Digital Strategy
›› Creative Direction
›› Development Sourcing
›› Project Management
›› Market Research & Analysis
›› Sports Marketing

About the Principal

After obtaining a B.F.A. in Graphic Design ('05) from Eastern Kentucky University, Adam Martin began his career as a graphic + interactive designer at renown Lexington, Kentucky sports marketing agency, Host Communications (now known as Learfield IMG College). Blessed with an entrepreneurial spirit, Adam exited Host Communications in 2006 to open his own design studio with plans to bring digitally-driven design, creative direction and brand consulting to clients in sports & entertainment.

For more than a decade, Adam has been creating award-winning work and has become a respected voice in sports branding via his podcast, Makers of Sport®. Although his work is widely known in the sports business, Adam and his strategic partners have extensive experience in other verticals including entertainment, lifestyle & consumer brands, food & beverage, higher education, technology, medical & healthcare, automotive, associations & non-profits, manufacturing and industrial industries.

Adam resides near Lexington, Kentucky with his wife and 3 kids and in his spare time enjoys hiking in Red River Gorge, coaching youth sports and being involved in the global sports tech scene.

Client Experience

  • NCAA
  • southeastern conference
  • pacwest conference
  • kentucky wildcats
  • tennessee volunteers
  • ARIZONA WILDCATS
  • TEXAS LONGHORNS
  • FLORIDA STATE SEMINOLES
  • BOSTON COLLEGE EAGLES
  • eastern kentucky colonels
  • DUQUESNE DUKES
  • MOREHEAD STATE EAGLES
  • TRANSYLVANIA PIONEERS
  • MARYMOUNT SAINTS
  • learfield IMG COLLEGE
  • JMI SPORTS
  • ATHLETE ESSENTIALS GROUP
  • OCTAGON
  • KANSAS CITY CHIEFS
  • D.C. UNITED
  • ATLANTA BRAVES
  • SAN DIEGO PADRES
  • MINOR LEAGUE BASEBALL
  • MATT CARPENTER, MLB ATHLETE
  • SHAI GILGEOUS-ALEXANDER, NBA ATHLETE
  • TYLER ULIS, NBA ATHLETE
  • MALIK MONK, NBA ATHLETE
  • SLAM MAGAZINE
  • THE JOHN WOODEN AWARD
  • intercollegiate mens lacrosse coaches ASSOC.
  • DAVE CAMPBELL'S TEXAS FOOTBALL (DCTF)
  • 3D LACROSSE
  • FIRST LOVE CHRISTIAN ACADEMY BASKETBALL
  • THE DRONE RACING LEAGUE (DRL)
  • BOSTON RED SOX
  • PGA TOUR
  • UNIVERSITY OF KENTUCKY GATTON COLLEGE OF BUSINESS & ECONOMICS
  • ASSOCIATION OF KENTUCKY COLLEGES & UNIVERSITIES
  • THE DRIPIT APRON
  • SOUTHERN CALIFORNIA DESIGN CO.
  • INDIE GOLF CLUBS
  • EQUIPMENT DEPOT
  • FEMA
  • KENTUCKY HISTORICAL SOCIETY
  • TEMPURPEDIC
  • RAISING CANES CHICKEN FINGERS
  • SMASHBURGER
  • INTERNATIONAL COACH FEDERATION
  • ALE-8-ONE BOTTLING CO.
  • JIM BEAM BRANDS
  • UNIVERSITY OF KENTUCKY COLLEGE OF EDUCATION
  • EASTERN KENTUCKY UNIVERSITY COLLEGE OF EDUCATION
  • the cannon (houston, tx)