Founded in 2006, T/A Martin is the award-winning digital creative studio of sports design and creative direction veteran T. Adam Martin. The studio exists to serve as a strategic brand & digital product consultancy, creative content resource, and multidisciplinary design studio for a range of clients in sports, entertainment, and adjacent industries.

For 18 years, the studio has been helping clients define who they are, clarify what they do, as well as inform their intended audiences why they matter in the marketplace by engaging their consumers with thought-provoking visual narratives and digital experiences via a range of creative services.

Early in its existence, the studio's Principal made a conscious decision to remain lean in order to provide clients with an intimate consulting experience. Although independently owned and operated, T/A Martin possesses a flexible ability to scale and custom-tailor multidisciplinary teams by leveraging a trusted network of specialized associates developed over the Principal's nearly two decades in the #sportsbiz and creative industries.

A broad scope of clients have included athletes, professional sports organizations and leagues, media companies, collegiate sports properties and conferences, high school and college athletic departments, prep schools, consumer and lifestyle brands, tech startups, and advertising agencies.

Unfortunately, due to the contractual nature of the sports and entertainment industries, much of the firm's projects are private and not available for public viewing.

Capabilities

GRAPHIC design
›› Identity/Logo Design
›› Print Collateral
›› Editorial/Publication Design
›› Bespoke Typography
›› Packaging Design
›› Environmental Design
›› Signage & Wayfinding
›› Key Art/Photo Illustration
›› Sports Design
›› Sports Branding
CONTENT
›› Social Media Content
›› Podcast Production
›› Motion Graphics
›› Copywriting
›› Photography Sourcing
›› Art Direction
›› Photo Retouching & Compositing
›› Illustration
›› Content Strategy
›› Advertising Campaigns
PRODUCT DESIGN
›› User Experience Research
›› User Flows and/or Sitemaps
›› Wireframes/Low-Fidelity Prototyping
›› High-Fidelity Figma Prototyping
›› Information Architecture
›› Design System Creation & Management
›› Visual Design
›› User Interface Design
›› App Design
›› Responsive Web Design
strategy
›› Brand Positioning
›› Brand Architecture
›› Brand and/or Product Naming
›› Brand Activation & Guidelines
›› Digital Strategy
›› Creative Direction
›› Development Sourcing
›› Product Strategy & Management
›› Market Research & Analysis
›› Sports Marketing

About the Principal

Portrait of Adam Martin

After obtaining a B.F.A. in Graphic Design from Eastern Kentucky University ('05), Adam Martin began his career as a graphic and interactive designer at a renown college sports marketing agency called Host Communications (acquired by IMG in '07) where he worked with sports properties such as the NCAA and SEC. Adam left Host Communications in late 2006 to focus on independent consulting with plans to bring digitally-driven design, creative direction and strategy to clients in sports & entertainment.

For two decades, Adam has been creating award-winning creative work and became a respected voice in sports marketing via his former podcast and media brand, Makers of Sport®. Although his work is widely known in the sports industry, Adam and his trusted business partners have experience in other verticals as well including consumer brands, food & beverage, higher education, tech startups, medical/healthcare, automotive, associations/non-profits, weather, and industrial industries.

Adam resides near Lexington, Kentucky with his wife, three kids, and their Australian Shepherd. In his spare time he enjoys hiking in Red River Gorge, coaching youth sports, cooking recipes he finds on Instagram, and supporting the Kentucky Wildcats.

Select Brand Experience

  • NCAA
  • southeastern conference
  • pacwest conference
  • kentucky wildcats
  • tennessee volunteers
  • ARIZONA WILDCATS
  • TEXAS LONGHORNS
  • FLORIDA STATE SEMINOLES
  • BOSTON COLLEGE EAGLES
  • eastern kentucky colonels
  • DUQUESNE DUKES
  • MOREHEAD STATE EAGLES
  • TRANSYLVANIA PIONEERS
  • MARYMOUNT SAINTS
  • learfield IMG COLLEGE
  • JMI SPORTS
  • OCTAGON
  • ATHLETE ESSENTIALS group
  • english premier league
  • KANSAS CITY CHIEFS
  • tennessee titans
  • ATLANTA FALCONS
  • ATLANTA BRAVES
  • BOSTON RED SOX
  • SAN DIEGO PADRES
  • SHAI GILGEOUS-ALEXANDER, NBA ATHLETE
  • TYLER ULIS, former NBA ATHLETE
  • MALIK MONK, NBA ATHLETE
  • MATT CARPENTER, MLB ATHLETE
  • THE JOHN WOODEN AWARD
  • D.C. United football club
  • ATLANTA UNITED F.C.
  • Chelsea f.c.
  • the pga tour
  • THE DRONE RACING LEAGUE (DRL)
  • overtime
  • SLAM MAGAZINE
  • intercollegiate men's lacrosse coaches association (IMLCA)
  • Minor league baseball
  • UNDER ARMOUR basketball
  • steph curry brand
  • ADIDAS basketball
  • Nike basketball
  • DAVE CAMPBELL'S TEXAS FOOTBALL (DCTF)
  • Kith NYC
  • tempurpedic
  • equipment depot
  • ACCUWEATHER
  • RAISING CANES CHICKEN FINGERS
  • 3d lacrosse
  • the kroger co.
  • ALE-8-ONE BOTTLING CO.
  • JIM BEAM BRANDS
  • red bull energy drinks
  • UNIVERSTITY OF KENTUCKY GATTON COLLEGE OF BUSINESS & ECONOMICS
  • uNIVERSITY OF KENTUCKY COLLEGE OF EDUCATION
  • uk healthcare