The studio was hired to create a marketing campaign for the Braves Country Road Trip, a set of on-site events hosted by the Atlanta Braves in regional TV markets such as Charlotte, NC; Birmingham, AL; Greenville, SC; Chattanooga and Nashville, TN.
T/A Martin Studio integrated with the Braves' in-house marketing team to conceptualize and pitch ideas based off of the logo which was designed by Atlanta graphic designer, T.J. Harley. The final concept, which used city nicknames prominently displayed as hero typography on marketing materials, allowed Braves fans in bordering states to showcase their combined regional and Braves pride.
A series of posters, bumper stickers, banner ads, social media graphics, t-shirts and other assets were produced. The Braves staff came back to Atlanta having run out of posters, t-shirts and bumper stickers—the campaign was a big hit; pun intended.
CLIENT Atlanta Braves
CREATIVE DIRECTOR Insung Kim, Sr. Creative Director, Atlanta Braves
ART DIRECTOR + DESIGNER Adam Martin, T/A Martin Studio
OTHER CONTRIBUTORS Ashley Allphin, Production Designer, Atlanta Braves; TJ Harley, Logo Designer, Harley Creative
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