ATHLETE BRANDING FOR MATT CARPENTER

Objective + Results
In 2014, Matt Carpenter, Saint Louis Cardinals Third Baseman, was having a big year as he was selected to the MLB All-Star game. Nike was going to be offering Carpenter a set of custom player edition cleats to wear on the diamond. Matt reached out to the studio to design a wordmark/logo to be used a visual identity on his cleats.

Carpenter has been called "Carp" as a nickname since he was in high school in Texas. We designed the following solution which was a big hit with Matt as well as Nike's baseball product managers.
credits
CLIENT
Nike Field & Team Sports
Matt Carpenter

DESIGNER + CREATIVE DIRECTOR
Adam Martin, T/A Martin Studio
Services Provided
›› Art Direction
›› Identity/Logo Design
›› Sports Branding
›› Athlete Branding
Athlete brand design for Saint Louis Cardinals' Matt Carpenter
Athlete branding on Matt Carpenter's custom Nike PE cleats
Athlete brand for Matt Carpenter mocked up on a flatbill hat